A new and growing segment of consumers has emerged as a result of the Covid-19 pandemic - those who are financially constrained, technology savvy and selective of whom they purchase from, What drives consumers' purchase decisions now?
A KPMG International report titled "Consumers and the New Reality", based on a survey capturing data from over 12,000 consumers around the world, reveals that consumers are most influenced by value for money, followed by ease of buying and trust in the brand. Value for money is the most important decision-making factor as consumers are now facing financial concerns amid the pandemic. Close to half of the respondents say that value for-money purchases are more important now than pre-Covid-19.
View the full infographic published in The Edge Malaysia
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