The Rise of the Thrifty, Savvy + Selective Consumer


A new and growing segment of consumers has emerged as a result of the Covid-19 pandemic - those who are financially constrained, technology savvy and selective of whom they purchase from, What drives consumers' purchase decisions now?

A KPMG International report titled "Consumers and the New Reality", based on a survey capturing data from over 12,000 consumers around the world, reveals that consumers are most influenced by value for money, followed by ease of buying and trust in the brand. Value for money is the most important decision-making factor as consumers are now facing financial concerns amid the pandemic. Close to half of the respondents say that value for-money purchases are more important now than pre-Covid-19.

View the full infographic published in The Edge Malaysia

© 2022 KPMG PLT, a limited liability partnership established under Malaysian law and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity.  Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

Connect with us


Want to do business with KPMG?


loading image Request for proposal