Advances in disruptive technology are dramatically changing the way business is done and the way customers make decisions.
According to Alvin Gan, Head of IT-enabled Transformation Practice at KPMG in Malaysia, small to medium enterprises (SMEs) would likely be more impacted by the emerging and disruptive technology, especially since SMEs aren’t just competing among themselves but also with much larger organisations.
While taking into consideration limitations for SMEs, KPMG has identified eight capabilities SMEs should focus on when investing for growth as below:
i) Leverage on data and analytics to shape integrated business decisions.
ii) Develop compelling customer value propositions on price, products and services to drive profitable growth.
iii) Operate your business with agility to mitigate operational risks.
iv) Invest in your workforce and ensure their skillsets remain relevant.
v) Create intelligent and agile services, technologies and platforms.
vi) Engage, integrate and manage third parties to increase speed to market.
vii) Design seamless, intentional experiences for customers, employees and partners supporting the customer value propositions.
viii) Interact and transact with customers and prospects across marketing, sales and service and achieve measurable results.
Click here to read the full article published in Malaysia SME Magazine