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Addressing consumer security concerns

Addressing consumer security concerns

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In an attempt to understand the gap in perceptions about cybersecurity between consumers and the organisations that serve them, KPMG recently conducted a global survey of more than 2,000 consumers and 1,800 chief information security officers (CISOs) in 24 markets including Malaysia.

KPMG’s Consumer Loss Barometer found that the continuous evolution of digital transformation is outstripping the pace of cybersecurity in organization. This leads to a disconnect between consumer expectations and concerns, and the ability of organisations to meet those expectations. This mismatch between consumer expectations and security executive priorities is troubling, notes KPMG.

“It’s clear that organisations are still prioritising their bottom line ahead of consumer expectations and concerns, despite the opportunity to use effective cybersecurity strategy to build consumer confidence and engagement,” it says.


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Addressing consumer security concerns

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