Digital News Asia
As continuous evolution of digital transformation outstrips the pace of cybersecurity in organisations, there is a fundamental disconnect between consumer expectations and concerns, and the ability of organisations to meet those expectations. This is according to KPMG’s Consumer Loss Barometer report, surveyed over 2,000 consumers and 1,800 chief information security officers (CISOs).
According to Executive Director of KPMG’s Emerging Tech Risk and Cyber unit in Malaysia, Ubaid Mustafa Qadiri, the mismatch between consumer expectations and security executive priorities is of grave concern.
“It is clear that organisations are still prioritising their bottom line ahead of consumer expectations and concerns, despite the opportunity to use effective cybersecurity strategy to build consumer confidence and engagement.