Ugo Platania
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Bruno Magal
Automotive Lead
+352 22 51 51 7259

Strategic and cultural change

Awareness of digitalization is high and change initiatives are numerous in the automotive industry. Yet on a strategic and cultural level, change is hardly taking place, claims a joint global automotive study by KPMG and Egon Zehnder. The survey, which interviewed 527 auto executives from around the world, determines that most automotive companies are not prepared for the digital shift disrupting the industry. Stalling at the executive level prevents a deeper transformation journey which includes organizational alignment. Largescale change is not possible without a tech-first mindset shift.

The new report describes how the pull of digital gravity highlights the shift required from traditional processes and structures to new, collaborative and cooperative approaches that embed digital from the start. Innovative strategies will need to build on core competencies in order to evolve beyond traditional expertise.

Please visit Digital Gravity 2019 report to learn more.

Deeper transformation can absolutely be achieved—but first companies must truly understand what it means to embrace a tech-first mindset. Change can only occur in aligned organizations—executive level buy-in makes or breaks innovation.

Bruno Magal
Head of Automotive, KPMG Luxembourg

In this report:

  • Engaging your organization to do things differently
  • Establishing a digital roadmap for your organization
  • Creating a vision by cooperating with non-asset-based tech players
  • Building a digital-focused hiring culture
  • Blending old-world and new-world leadership models

Next steps

Are you impacted by the issues touched upon in this report? Get in touch with Bruno Magal and his team to discuss your perspective or challenges.

This report was originally published on by Dieter Becker, Partner, Global Head of Automotive at KPMG in Germany.