KPMG International’s groundbreaking Customer Insights program identifies the complex drivers of choice that open and close the customer wallet. The publication is based on comprehensive, customer-focused research methodology from Global Customer Center of Excellence and the Innovation Labs, including surprising findings from a survey of 10,000 people across the US, UK, India and China. It details insights on how the seismic influences of continued technological disruption, erratic socio-political and economic shifts, and enhanced mobility are upending fundamental beliefs around what drives consumer behavior.
It’s no longer just about life stage, but life events that change consumer behavior.
Millennials influence their Baby Boomer parents and vice versa.