Legacy media companies are launching new streaming services to compete with the streaming giants. Taking their content direct-to-consumer (DTC) is a major change that requires them to evolve, transform, and rethink how to measure the results of their business. Our insights on this transformation look at the evolution of the media business and examine various aspects of the DTC content ecosystem.
To compete successfully, these historically business-to-business (B2B) companies need to build and scale a business-to-consumer (B2C) operating model in which the economics are vastly different. The rapid move to streaming resonates throughout the content ecosystem, but under a different business paradigm.
For legacy media companies, streaming is transforming long-standing business practices and relationships throughout the media value chain. The rapid move to streaming resonates throughout the content ecosystem, but under a different business paradigm. As legacy media companies enter the DTC streaming market, they must enhance their finance function to become agile and dynamic enough to navigate the economics of the streaming business.
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