Digital disruption is changing the world in which we live and work. New technologies have created new markets and new ways of working that, in turn, have given rise to new offerings and competitors. This level of competition is driving increasing customer expectation. To deliver on these changes, every business embarking in Industry 4.0 journey requires a digital SCM roadmap. The challenge is knowing where to start. There’s a lot of hype surrounding digital, and multiple opportunities to apply it across the value chain. In this briefing, we offer some pragmatic advice on how to build a supply chain that’s fit to compete. Whether you’re looking to optimize existing processes or transform entire operations, the definitions and examples in this briefing will help to build a clearer picture of the digital supply chain and demonstrate how digital solutions can help you on your path towards superior customer experience.