Customer Analytics - An interview with David Slansky

Customer Analytics - An interview with David Slan...

In this era of big data, there are increasing opportunities for collection, processing and analysis of vast and complex data sets about customers such as demography, behaviour, transaction trends, economics etc. The ability to mine and utilize insights from analysing these huge and complex data to create business value is generating significant interest to business leaders globally.

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In this question and answer session with David Slansky, we review customer analytics, its benefits to businesses, and how organisations can begin to leverage data from internal and external sources for better customer insights and business value.

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