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2017 food & beverage GCC comparison

Ready to serve

This report is the third in KPMG’s annual series which examines the Food & Beverage industry in the United Arab Emirates (UAE). However, this year For this year’s report, we also surveyed consumers across the GCC region to develop an understanding of their eating-out habits and spending trends


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Building on the two previous editions, Ready to serve gathers the views of 800 consumers across the UAE to help understand their behavior, preferences, and industry trends. These are compared with insights from the last two years. For the first time, we also surveyed 350 consumers in the GCC region, so we could compare and contrast their behavior with those of the UAE.

We also interviewed two dozen operators, who represented over 100 brands and 1,500 outlets, to help us understand the microeconomics and dynamics of the market. Based on information shared voluntarily by some of these operators, we have analyze key financial benchmarks across different F&B formats, a comparison, which we believe, will be useful for the industry at large and will pave the path to greater transparency in the future.


  • From the chef's table: Foreword by Anurag Bajpai, Partner and Head of Retail
  • Starters: We examine the current state of the UAE F&B market andunderstand the interplay of demand and supply dynamics
  • Mains: Consumers are at the heart of the F&B industry. We exploretheir behavior, needs and expectations
  • Specials: We look at how various formats are faring in 2017 and examine howhotel-based outlets compare with those outside hotels
  • Hot bites: We look at how technology is a force of disruption and opportunity foroperators and how it will play in tandem with the human element of F&B
  • Order summary: Key findings and conclusions
  • Our recipe: We explain who we interviewed – both consumersand industry executives

© 2019 KPMG Lower Gulf Limited, registered in the UAE and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the United Arab Emirates. The KPMG name, logo and “cutting through complexity” are registered trademarks or trademarks of KPMG International.

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