KPMG International global customer insights, second edition.
In the second edition of Me, my life, my wallet, we’ve continued our exploration of the multidimensional customer – what’s truly driving behavior and choices, and how this is set to change as the customer of tomorrow emerges. We’ve built on our first edition’s unique and multi-layered research methodology with an even more ambitious research endeavour, drawing on new insight from across the KPMG network and extending our primary research, this year surveying more than 25,000 consumers in Brazil, Canada, China, France, India, the UAE, the UK and the US – as well as conducting ethnographic research interviews in each market.
This year’s research explores six key themes of critical importance to organizations and institutions around the world.
© 2021 Copyright owned by one or more of the KPMG International entities. KPMG International entities provide no services to clients. All rights reserved.
KPMG refers to the global organization or to one or more of the member firms of KPMG International Limited (“KPMG International”), each of which is a separate legal entity. KPMG International Limited is a private English company limited by guarantee and does not provide services to clients. For more detail about our structure please visit https://home.kpmg/governance.
Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.