Understanding your requirements will help you get the most from a joint relationship
More than seven of every ten business leaders in East Africa believe collaborative growth will play a major role in driving shareholder value over the next three years. The KPMG Global CEO Survey results launched in June 2016 demonstrate that collaborative growth will play a fundamental role in corporate strategies globally,especially in East Africa.
In a world that is increasingly connected, the times of a one-sided venture, where one party (usually with bigger financial muscle) dictates terms, are fading away. In its place are mutually beneficial joint ventures, where partners
leverage on counterparties’ strengths for common growth. The business world acknowledges it, and the investor world rewards it with higher allocation of capital.
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