Issues driving consumer organizations
I f you do not change direction,” said the ancient Chinese philosopher Lao Tzu,“you may end up where you are heading.” In such a time of disruption, it is easy to lose focus. The real danger for retailers and manufacturers in today’s consumer goods industry is not the disruption itself – but relying on yesterday’s logic in the quest to create a viable future. We must deal with the marketplace as it is, not as it could have been, or as we would like it to be. As the global consumer and retail industry is being transformed by three revolutions at once – geographic/geopolitical, demographic andtechnological – the need to listen to past, present and future customers, with no filters or preconceptions, is more urgent than ever.
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