Overview

Design thinking is a structured methodology used by designers to develop and deliver products, services and experiences that address latent human needs. By adopting design thinking principles, businesses can develop low cost working prototypes for various needs and test them in real time. Design thinking can be applied to complex problems that are difficult to decipher. Using design thinking, organisations could transform their cultures to become more innovative, which is likely to have a positive impact on their top line and bottom line.

KPMG in India’s design thinking practitioners’ workshop equips participants with the methodology and tools of design thinking and helps them:

• Utilise these tools effectively to solve wicked/complex problems
• Perform hands-on activities that facilitate understanding of the design thinking mindset
• Understand core concepts of design thinking i.e. empathy, brainstorming, prototyping and storytelling.

The six-week programme offers three days of extensive classroom training and five weeks of project work.

Course contents

Module 1 — Introduction: About design thinking and designers, design principles, design thinking and other methods

Module 2 — Design thinking strategy and capability: Build design thinking strategy and capability (structure, culture, skills, process) in an organisation to define the organisation’s design journey

Module 3 — Explore: Discover challenges, interpret through empathy study, understand various tools of empathy study and perform risk assessment

Module 4 — Ideate: Generate ideas, shortlist a workable solution, perform risk assessment

Module 5 — Create: Develop prototypes of a big idea, get feedback, perform financial analysis of the solution and risk assessment

Module 6 — Evolve: Track success and scale the solution

Module 7 — Design for services: Product vs services, service development and experience lifecycle.

Who should attend?

This course can be attended by professionals (mid-senior level) from across domains and industries.

The participants include:

• Research and development leaders and managers
• Projects leads and managers
• Agile coaches
• Sales and marketing professionals
• Business analysts
• Design and innovation enthusiasts/practitioners
• Professional designers
• Educators
• Anyone interested in learning about Design Thinking.

What is in it for you?

After successfully completing the course, participants should be able to:

• Apply Design Thinking concept as a way of life
• Work in a team to visualise and design a possible new product or service and assess the market, business and technical merits/demerits of the concept
• Listen to the customer — empathise to understand hidden/latent needs
• Evaluate financial viability of a new product or service
• Measure risks involved in design assessments
• Learn effectively with instructor-facilitated methods and tools which include case studies, individual and group assignments, spot quizzes, field visits, warm ups, icebreakers, videos and role plays.

Participants will also be awarded with a certification of completion by KPMG in India. Certificates will be issued within 30 days of successful completion of the course.

Course details

Duration

• Three-day, classroom-based training
• For home study — approximately one to two hours per day
• Post workshop, five-week group project — approximately three to four hours a week.

Type of batches offered

• Corporate
• Public.

Locations

• Bengaluru, Mumbai, Pune, Chennai, Hyderabad, Kolkata, Delhi and NCR (Gurugram, Noida). Training can be conducted at any location across the country provided a minimum number of participants are present
• Global locations on a need basis.

Pedagogy

The progress of each individual is monitored by our instructors through multiple components such as case studies, quizzes and class participation.

Minimum requirements to complete the course are as follows:

• Attend the three-day practitioners’ workshop
• Finish all aspects of the workshop and submit the group project within the stipulated time.

Workshop calendar

Training can be conducted at any location across the country provided a minimum number of participants are present

Discounts

• Early bird discounts
• Group discounts.

Frequently asked questions (FAQs)

Q1. Who will issue the certificate?
A: A completion certificate will be issued by KPMG in India to participants if they meet the overall requirements of the course. Please refer to the requirements mentioned under the pedagogy and certification section.

Q2. Do I need to visit an exam centre as part of the assessment process?
A: No. Our faculty monitors the progress of all participants through a multitude of processes over the three-day workshop.

Q3. Where can I find learning material to support my studies?
A: All pre-reading and learning material will be provided to you during the workshop.

Q4. Is there a qualification criteria to attend this course?
A: No. The training can be attended by everyone who is interested in Design Thinking.

This programme is conducted by the Business Excellence – Tech team of KPMG India. This learning programme is offered under the auspices of the KPMG Learning Academy. To know more about other programmes offered, click here .