We believe that everything humans interact with, whether a product or service, is an experience. Designing that experience is a challenge for most businesses. Product/service design is a development of ideas through a defined process that leads to new products, services or experiences catering to human needs. The strategic nature of design helps solve problems in ways that are functionally, aesthetically and emotionally pleasing and make business and social sense at the same time. This will include new products/services as well as enhancements to existing product/services.
KPMG in India’s Experience Design service:
Helps businesses experiment and grow by strategically understanding user needs and translating key insights into products and services to create a long-lasting impact or experience.
Our offering helps: