Specialised Design thinking services
Design thinking (DT) is a human-centered approach seeking to transform the way products, services and experiences are designed to add functional and emotional value. At the heart of this approach lies an empathetic understanding of human behaviour and needs, having the ability and courage to experiment (ideation and prototyping), bringing ideas to life (co-creation) and crafting meaningful stories enabling users to feel those experiences.
Design thinking is a process that uses design principles and helps organisations identify opportunities, solve complex business challenges, enable innovation and drive business results.
KPMG in India’s Design thinking practice enables organisations and individuals to unlock their creative potential through structured advisory, enablement and implementation services.
Design thinking service offerings
To help individuals and organisations in their design journey, KPMG in India offers a wide range of service offerings to develop, deploy and drive the adoption of design capabilities.
Some of our offerings include but are not limited to -
Advisory and consulting offerings to help organisations drive design as a process, mind-set, strategy and culture. Leverage design to drive customer centricity, innovation and achieve business objectives.
Building and deploying design thinking capabilities through guided interventions customised to industries, functions and roles in an organisation.
Customer experience design
Support organisations in identifying challenges, designing/co-creating solutions/prototypes (product, service, experience) and collaborating on design/innovation projects.
Customer experience research
Ethnographic design research to draw insights through user personas and help organisations design unique customer experience journeys.
Design and innovation quotient maturity assessment (DIQMM)
Assessment of design maturity of organisations based on KPMG’s design quotient maturity model.
Re-boot life Design thinking workshop
Turn the lens of design inwards to reboot life, the design thinking way.
By adopting Design thinking principles, a business can not only identify the latent needs of end users but also develop low cost working prototypes for the needs and test them in real time. Companies have also been able to transform the culture of the organisation to become more innovative, thus managing their top line and bottom line. The following are some of the key potential benefits:Potential benefits of Design thinking services
KPMG in India’s key differentiators
Industry thought leadership
Conduct annual design research studies to gather insights on maturity of design in the Indian landscape and publish thought leadership / point of view on the subject to evolve conversation on design in India. Below is our latest report on ‘Design and Innovation Quotient India 2018’.
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