Design thinking is a human-centered approach seeking to transform the way products, services and experiences are designed to add functional and emotional value. At the heart of this approach lies an empathetic understanding of human behaviour and needs, having the ability and courage to experiment (ideation and prototyping), bringing ideas to life (co-creation) and crafting meaningful stories enabling users to feel those experiences
Design thinking is defined as an analytic and creative process that engage people/organisations in opportunities to experiment, create and prototype models to redesign products/services/experiences for users.
KPMG’s in India Design Thinking service enables organisations and individuals to unlock their creative potential through a structured advisory, co-creation and enablement interventions.
KPMG in India offers a wide range of service offerings to develop, deploy and drive the adoption of design capabilities.
Some of our offerings include
By adopting Design thinking principles, a business can not only identify the latent needs of end users but also develop low cost working prototypes for the needs and test them in real time. Companies have also been able to transform the culture of the organisation to become more innovative, thus managing their top line and bottom line. The following are some of the key potential benefits:
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