A satisfied customer is the best business strategy of all - Michael LeBoeuf
Establishing a strategic advantage amid uncertain economy requires a systemic shift from the commodity to the customer. One of the important aspects for a customer centric approach is being sensitive to client needs and proactive interaction with clients. Effective management of customer needs is a key differentiator for businesses today. Managing customer expectation is having a defined fulfilling customer experience.
Putting up a robust measurement system alone is not sufficient; the key is to understand what the results are indicating and to act upon it to make any changes. KPMG in India follows a detailed effective measurement and management process.
The KPMG in India advantage
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