Voice of the customer (VOC) can be an effective solution to capture feedback from clients through an interactive dialogue. This solution is suited for the B2B scenario where the number of respondents are limited but the information to be captured is critical for business. VOC is a professional and partnering approach with a transparent methodology.
Voice of the customer (VOC) enables capturing feedback by KPMG professionals from both the engaging parties, and thereby providing a true understanding of the relationship. VOC consulting services from KPMG assist organisations to create exceptional and personalised customer experiences. Our team of zealous VOC consultants with a wide-range of domain expertise and work experience can provide solutions that suit client requirements. VOC consulting solutions starts from identification of the business problem to recommending business solutions including support for improvement initiatives.
What are the potential benefits of conducting VOC
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