The Indian online gaming market was on a strong growth trajectory even before the pandemic. However, COVID-19, and the ensuing lockdowns and WFH models, provided a tipping point in terms of how Online casual gaming has emerged as a major channel both in terms of the game base at 420 Mn in FY21, and the revenue contribution to the gaming industry at INR 60 bn (of the total gaming industry size of INR 136 bn in FY21).
Through this report, we deep dive into the online casual gaming ecosystem in India, understand the landscape of this sub-segment and the players who have helped in amassing scale. Also, the potential of monetisation models both through In-app purchases and incentivised advertising. The report also covers near to medium-term trend-markers that are emerging, which have the potential to dramatically change demand drivers and operating models in this segment.