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KPMG in India carried out a CXO level survey with an aim to understand near and medium-term priorities of organisations on account of COVID-19, and how they believe technology can help them achieve their objectives. While nearly 80 per cent of CXOs felt that finance, IT and HR functions in organisations had a marginal impact, nearly 32 per cent of CXOs felt that the operations function faced several challenges, primarily on account of the shift in the mode of operations to work from home. Finally, 34 per cent of respondents felt that their respective segment would recover in 9-12 months and 24 per cent respondents were confident of new opportunities arising during the recovery phase.

Immediate priorities for businesses
Immediate priorities for businesses

Ensuring the safety of workforce and transition back to on-site roles was the number one priority across the respondents surveyed, followed by the establishment of governance structures to restart businesses.

Priorities over next one year
Priorities over next one year

Most of the CXOs expected to prioritize improving business continuity planning and other internal controls within their organisations, followed by enhancing digital integration. of the respondents anticipated a much greater focus on digital initiatives in their organisation in the near future.

Priorities driving digital initiatives
Priorities driving digital initiatives

‘Customer focus’ and ‘Revenue growth’ are the top priorities which the CXOs’ digital initiatives are likely to drive, with cost minimisation and workforce mobilisation having the lowest priority.