As lockdowns start to ease, policymakers face the challenge of resetting the economy while checking the spread of the virus. The pandemic, along with the recent geopolitics-driven disruptions in global trade and investment flows, could provide the ideal opportunity for India to become one of the key nodes of the global value chain.
The virus outbreak has exposed a clear digital divide: those companies which had already invested in digital operating models/enablement have fared much better than those which had not. The question now is how soon can organisations shift to the new digital business and operating models.
In these difficult times, companies in the consumer markets sector face a pernicious new threat from fraudsters who seek to prey on vulnerabilities to exploit the situation. Organisations need to take reactive and proactive steps to protect themselves against losses from such criminal activity.
As demand surges for essential products, companies across globe have been scrambling to streamline their supply chains to secure immediate operations. The volatility and stress offers businesses a chance to re-imagine their supply chains to cater to tomorrow’s needs.
With people confined to their homes, our social lives have moved online and entertainment consumption has risen notably within the at-home segments of television, online gaming and over-the-top (OTT). On the other hand, movie theatres, theme parks, museums, and other external consumption models are suffering, as physical distancing norms and lockdowns are enforced. As monetisation, particularly ad-spend, comes under pressure, cash management and profit protection with greater technology integration are likely to gain strategic significance for media and entertainment companies.