The report focuses on the journey and future outlook of online private labels in India and also carries insights from the studies that was conducted by KPMG in India.
With the dynamics of a constantly changing consumer behavior today, private labels are gaining traction in online and offline channels. Our study reveals that early entry into private labels have driven higher share of private label sales and growth for category-focused platforms. Further, the report also highlights the role of online private labels impacting profitability and how online private labels have helped foster customer retention.
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KPMG (Registered) (a partnership firm with Registration No. BA- 62445) converted into KPMG Assurance and Consulting Services LLP (a Limited Liability partnership firm) with LLP Registration No. AAT-0367 with effect from July 23, 2020.