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The online private label growth paradigm

The online private label growth paradigm

The report focuses on the journey and future outlook of online private labels in India and also carries insights from the studies that was conducted by KPMG in India.

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The online private label growth paradigm

With the dynamics of a constantly changing consumer behavior today, private labels are gaining traction in online and offline channels. Our study reveals that early entry into private labels have driven higher share of private label sales and growth for category-focused platforms. Further, the report also highlights the role of online private labels impacting profitability and how online private labels have helped foster customer retention.

© 2020 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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