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Unravelling the digital video consumer

Unravelling the digital video consumer

The thought leadership covers the OTT video market in India with a focus on the findings from a primary consumer research performed across India.


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Unravelling the digital video consumer

The thought leadership focusses on OTT video landscape in India especially on the SVOD businesses in this segment. The report has two modules. First module focusses on the OTT video market and presents competitive analysis, monetisation model, distribution strategy prevalent in this market. Second module presents findings of a primary research on consumer behaviour for sampling OTT platforms. This is the key differentiating factor of the report and covers exclusive findings on consumption/usage behaviour, app awareness, pricing etc.

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