The report provides a snapshot of maturity of design in the Indian landscape and introduce key building blocks of design and innovation capability.
The report aims to assess the maturity of design in Indian landscape. We introduce design and innovation quotient as a measure of design maturity and six key building blocks that contribute to the design and innovation quotient of an organization. We examine performance of each of the six building blocks by industries, organisation type, size, region etc. highlighting interesting trends and opportunities.
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