In the second edition of Me, my life, my wallet, we’ve gone deeper and further in our continuing exploration of the multidimensional customer.
In the second edition of Me, my life, my wallet, we’ve continued our exploration of the multidimensional customer — what’s truly driving behavior and choices — and how this is set to change as the customer of tomorrow emerges. Drawing insights from nearly 25,000 consumers across Brazil, Canada, China, France, India, the UAE, the UK and the US, this year’s survey also conducted ethnographic research interviews in each market.
This year’s research explores six key themes of critical importance to organizations and institutions around the world – Trust, Data, Wealth and retirement, Generational surfing, The customer of the future, and The B2B customer. It also provides an in-depth look at STEP (Social, Technological, Economic and Political) events influencing consumers of today, tomorrow and highlights emerging patterns of behaviour around the world.
Key findings from India:
The India of yesteryear is in many ways becoming a distant memory. The arrival of internet connectivity helped spur change on a revolutionary scale, connecting corners of this vast nation of more than 1.3 billion consumers and opening the country to a world of technologically fuelled economic and societal opportunity. Mass urbanisation, rapid growth of the middle class, widespread adoption of mobile and smartphone technology - with more still yet to come.
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