Indian brands going global - A USD39 billion opportunity: A study by KPMG in India and Google, July 2018
Indian brands going global - A USD39 billion opportunit
Indian brands going global present a lucrative USD39 billion opportunity across key sectors
The Thought Leadership on Opportunities for Indian brands in global markets – 2022: ‘Indian brands going global - A USD39 billion opportunity’, was envisaged in collaboration with Google India. The report encompasses the international business opportunities for Indian players in select verticals for exports across products and services, along with an opportunity assessment for the next five years. The key verticals explored in the report include: Travel providers (in air travel, accommodation, etc.), Consumer brands (in apparel, jewelry and consumer durables), Real estate, SaaS (software as a service), Media and entertainment (audio, video and gaming), and select other verticals (comprising digital classifieds and education (e-learning)).
The report highlights the market opportunity, geographies for focus, and export product categories relevant for Indian players, for the focus verticals. In addition, the role of the digital channel in international growth for Indian companies, key insights & recommendations for Indian players: encompassing the competencies to be built by Indian players, pain-points in international expansion and strategic alliances to be leveraged for market entry is elaborated upon.
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