Share with your friends

Eliminating friction in automobile path to purchase

Eliminating friction in automobile path to purchase

The report aims at understanding friction faced by consumers in the automobile purchase journey and how mobile could help marketers reduce this friction.


Also on

Eliminating friction in automobile path to purchase

Facebook, in association with KPMG in India, intends publishing multiple industry research reports that aim to define, understand and mitigate friction in purchase journeys to unlock new avenues for business growth. The report, second in the series, focusses on understanding Indian consumer’s path to purchase for automobile sector, media engagement across the journey, reasons for abandoning purchase, role of media in causing friction, understanding what brands can do to reduce this friction and increase sales opportunity at reduced cost per acquisition.

© 2020 KPMG Assurance and Consulting Services LLP, an Indian Limited Liability Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved.

KPMG (Registered) (a partnership firm with Registration No. BA- 62445) converted into KPMG Assurance and Consulting Services LLP (a Limited Liability partnership firm) with LLP Registration No. AAT-0367 with effect from July 23, 2020.

Connect with us


Want to do business with KPMG?


loading image Request for proposal