The report focuses on understanding the consumers path to purchase, why consumers abandon purchase journeys and what brands can do to provide a seamless personalized experience to convert better.
Technology is changing how consumers shop/buy. Today, consumers demand utmost speed & simplicity, as they buy and could abandon their purchase journeys at the slightest discomfort. This consumer drop-off from the purchase journey is referred to as 'friction'. Facebook, in association with KPMG, announced the release of its “Zero Friction Future” program with multiple industry research reports that will aim to define, understand and solve friction in purchase journeys to unlock new avenues for business growth.
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