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Eliminating friction in Smartphone path to purchase

Eliminating friction in Smartphone path to purchase

The report focuses on understanding the consumers path to purchase, why consumers abandon purchase journeys and what brands can do to provide a seamless personalized experience to convert better.


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Eliminating friction in Smartphone path to purchase

Technology is changing how consumers shop/buy. Today, consumers demand utmost speed & simplicity, as they buy and could abandon their purchase journeys at the slightest discomfort. This consumer drop-off from the purchase journey is referred to as 'friction'. Facebook, in association with KPMG, announced the release of its “Zero Friction Future” program with multiple industry research reports that will aim to define, understand and solve friction in purchase journeys to unlock new avenues for business growth.

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KPMG (Registered) (a partnership firm with Registration No. BA- 62445) converted into KPMG Assurance and Consulting Services LLP (a Limited Liability partnership firm) with LLP Registration No. AAT-0367 with effect from July 23, 2020.

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