Today, India’s digital landscape is rapidly evolving; this report aims to highlight significant internet-driven developments that could impact companies operating in the digital space in the coming year.
The internet has gripped everyone’s imagination and it still continues to evolve its avatar in India that irrespective of the age demographic, there is a constant desire to keep pace with the latest internet trends. With digital literacy on the rise, the last few years have witnessed significant mobile and internet penetration. Further, there has been a rise in adoption of new age technologies, plethora of digital avenues opening up and increasing internet enabled channels that have transformed the ‘business-to-consumer’ (B2C) and the ‘business-to-business’ (B2B) landscape. This report aims to highlight significant internet-driven developments that could impact companies operating in the digital space in the coming year.
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