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The 'Digital First' journey - How OTT platforms can remain 'on-demand ready'

The 'Digital First' journey

The reports focusses on the nuts and bolts of digital media and its significance for the business of media. It covers significance of on-demand content and the second screen revolution.


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The 'Digital First' journey - How OOT platforms can remain 'on-demad ready'

Digital revolution continues to gain significance in every sector of India. The Media & Entertainment sector has evolved to a great extent with the emergence of new digital technologies and content distribution models. In the last two years, India has witnessed the launch of several Over-the-top (OTT) platforms including global players, thus, challenging conventional content models. While a few traditional content businesses have successfully embraced digital transformation, many are still trying to cope with the evident change digital has brought not only in M&E business models but also in consumer viewing habits. This report highlights imperatives for the OTT players in the Indian market.

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