Key consumption trends and projections for the evolving Indian language internet ecosystem.
Highlighting the growth of Indian language internet users, Google and KPMG launched a report, ‘Indian languages – Defining India’s Internet’. The report provides a comprehensive overview of the Indian language ecosystem and key behavioral aspects of Indian language internet users. Indian language internet users will drive the next phase of internet adoption in India and will be more than 2.5 times of English internet user base by 2021. The report also analyzes key categories of the internet ecosystem and varied adoption levels for the Indian language internet users. E-tailing, online government services and digital classifieds would witness highest growth in adoption rates across Indian language users till 2021. Chat applications and digital entertainment will continue to have high adoption levels amongst these internet users.
© 2020 KPMG Assurance and Consulting Services LLP, an Indian Limited Liability Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved.
KPMG (Registered) (a partnership firm with Registration No. BA- 62445) converted into KPMG Assurance and Consulting Services LLP (a Limited Liability partnership firm) with LLP Registration No. AAT-0367 with effect from July 23, 2020.