close
Share with your friends

The business of sports

The business of sports

Sports is inspiring, engaging, immersive, emotion evoking, and a rapidly growing industry worldwide.

1000

Also on home.kpmg

the-business-of-sports

Sports is inspiring, engaging, immersive, emotion evoking, and a rapidly
growing industry worldwide. While sports in India has usually been a
government-led initiative, the private sector has historically participated
through corporate social responsibility channels, PPP in sports infrastructure
development and for profit sports academies. Now, sports leagues have emerged as a primary vehicle for the private sector.

Impressive growth in viewership of sports other than cricket provides a glimpse of our potential to be a multiple sports nation. Further, growing female viewership, acceptance of ‘rurban’ sports and increasing digital on-the-go sports consumption are boosting broadcasters and sponsors.

The KPMG-CII whitepaper on ‘The business of sports’ attempts to highlight the common grounds between all stakeholders to enhance the development of sports in India and create a road map for a potentially successful collaboration between business and sports.

© 2020 KPMG Assurance and Consulting Services LLP, an Indian Limited Liability Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved.

KPMG (Registered) (a partnership firm with Registration No. BA- 62445) converted into KPMG Assurance and Consulting Services LLP (a Limited Liability partnership firm) with LLP Registration No. AAT-0367 with effect from July 23, 2020.

Connect with us

 

Want to do business with KPMG?

 

loading image Request for proposal