2011 has been a dynamic year for the Indian Media & Entertainment (M&E) industry - A year in which the transformation of the industry began to take hold. It was also a year of mixed fortunes, with advertising growth being robust in the first half (January to June), and muted in the second (July to December).
The long promised digital ecosystem began to impact various segments. Film saw benefits from digital distribution with wide releases and early capture of
revenue, cable digitization got underway, and the music industry grew on the
back of consumption of digital music. Going forward as well, the outlook for the economy remains conservative, and the muted growth rates seen in the latter part of the year may continue into the first 6 months of 2012.
© 2020 KPMG Assurance and Consulting Services LLP, an Indian Limited Liability Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved.
KPMG (Registered) (a partnership firm with Registration No. BA- 62445) converted into KPMG Assurance and Consulting Services LLP (a Limited Liability partnership firm) with LLP Registration No. AAT-0367 with effect from July 23, 2020.