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Digital Dawn - The metamorphosis begins

Digital Dawn - The metamorphosis begins

2011 has been a dynamic year for the Indian Media & Entertainment (M&E) industry - A year in which the transformation of the industry began to take hold. It was also a year of mixed fortunes, with advertising growth being robust in the first half (January to June), and muted in the second (July to December).


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Digital Dawn - The metamorphosis begins

The long promised digital ecosystem began to impact various segments. Film saw benefits from digital distribution with wide releases and early capture of
revenue, cable digitization got underway, and the music industry grew on the
back of consumption of digital music. Going forward as well, the outlook for the economy remains conservative, and the muted growth rates seen in the latter part of the year may continue into the first 6 months of 2012.

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