The COVID-19 pandemic has, in the three-odd months since it began in India, changed our outlook towards pretty much everything in our personal, professional and social lives. I personally believe that the meaning of ‘normal’ changes with every passing day as the society evolves. As businesses are gradually looking to recover from the effects of the pandemic-induced lockdown, they should base their approach on this underlying predictability. A recent survey conducted by the Retailers Association of India (RAI) to gauge consumer sentiment has yielded a few key insights that retailers in the country could use as the cornerstone of their revival strategies, at least in the short-to-medium term.