We are delighted to bring you the latest issue of Doing Business in Israel, right before Passover!
This time of unity and family feels different due to flight restrictions and fluctuating procedures for a second year in a row. It is precisely this feeling that made us think of all the talented startups and entrepreneurs who harnessed their talent, creativity and technological abilities to help travel bounce back quickly and safely. We decided to dedicate this edition of Doing Business in Israel to the booming Israeli Travel Tech sector.
We spoke with Assaf Frenkel, CEO and Co-Founder of SeeTrue, an intriguing startup that uses AI to revolutionize the current security screening process, about their unexpected rise during the pandemic. In addition, our innovation and cultural bite segments are back as always.
We hope you enjoy this edition, and wish you and your families a happy holiday season!