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ConsumerCurrents

ConsumerCurrents

ConsumerCurrents provides senior executives and consumer companies insights on topical industry issues, global trends and business planning.

ConsumerCurrents provides senior executives and consumer companies insights on...

ConsumerCurrents is published semi-annually for senior executives at the world’s leading consumer retailers and brands. In each edition, the latest industry issues, global trends and business strategies come under the scrutiny of KPMG firms’ industry professionals.

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KPMG refers to the global organization or to one or more of the member firms of KPMG International Limited (“KPMG International”), each of which is a separate legal entity. KPMG International Limited is a private English company limited by guarantee and does not provide services to clients. For more detail about our structure please visit https://home.kpmg/governance.

Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

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To boldly go

South Africa’s Pioneer Foods cannot be accused of having modest ambitions. Within five years, CEO Phil Roux wants it to be the reference point for...

 

Featured articles

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Africa ascending

Can Africa be a tough market to break into? Undoubtedly.

 
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How safe is your brand?

Companies must be ready to adapt if they want to retaincustomer loyalty and keep...

 
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Art attack

Prolific, rigorous and unrelenting in his innovation, Picasso led where...

 
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China has designs on fashion

As their industry shifts away from manufacturing to services and retail,...

 
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Drones set to take off

Question marks remain over the safety of drones

 
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If a product is simple, customers gain more freedom

The importance of understanding your brand is undisputed, but maintaining...

 
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Keep the consumer in sight

Understanding your brand and knowing your customers are the first steps to...

 
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Knowledge is power

KPMG has invested in Label Insight, which breaks down a product’s attributes in...