Welcome to our inaugural report on strategic priorities in Ireland. It follows our survey across the island of Ireland, enterprises large and small, private sector and semi-state, in June 2020.

The impact of COVID-19 comes through strongly for many respondents. However, our report also highlights attitudes on longer term constraints, disruptions and opportunities.

Some key findings include:

  • Recovery: 31% of respondents are focused on revenue recovery and growth, compared with 11% focusing on survival and/or cost measures.
  • Growth plan: Over 20% see the path to revenue recovery requiring either new product line launches or foreign market entry.
  • Disruption: A majority have perceived either little change or consolidation in their competitive landscape in recent years, yet the outlook for the next 5 years splits, with sectors like manufacturing and food & agri on the whole predicting further consolidation, while banking, tech & media among those sectors predicting more disruptive new entrants.
  • Long-term thinking: In total 60% of respondents see the connected themes of changing customer preferences, digitisation and automation as key disruptors. 13% see decarbonisation as a long-term opportunity or constraint.
  • Self-assessment: Respondents are generally confident in setting a strategic ambition, but see room for improvement in how they go to market – including identifying and prioritising profitable customers – and how their operating model can align to that market strategy.

Get in touch

To find out more about how KPMG perspectives and fresh thinking on strategy can help your business or organisation thrive contact Mark Collins, Alan Boyne, or Christopher Brown.

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