A new initiative for women in sport
20x20, a KPMG supported national movement to champion girls and women in sport is the first initiative of its kind in Ireland. 20x20 is led by The Federation of Irish Sport with the active support of Ireland’s national sporting governing bodies.
The aim is to create a measurable cultural shift in society through a 20% increase in participation, media coverage and attendance in women’s sport by 2020. Commenting on our involvement, Managing Partner Shaun Murphy said; “20x20 is an ambitious and hugely positive initiative that reinforces KPMGs commitment to supporting equal recognition of women in every sphere of their lives and I encourage all of our people to support 20x20 in every way possible.” According to Emer McGrath, our Lead Partner on this exciting project; “The ambition and talent of Irish women in sport deserves equal recognition and 20x20 can make a significant difference to this objective.” KPMG sponsored Leona Maguire will act as KPMG brand ambassador for 20x20 which is also supported by AIG, Investec, LIDL and Three.