Project Bright | KPMG | IE
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Project Bright

Project Bright

KPMG runs an annual internal competition called Project Bright, where employees work in teams to think big with a project idea that addresses a community or environmental issue.


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Head of Corporate Citizenship

KPMG in Ireland


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Project Bright

A winning project, Bright Days, focused on promoting an active lifestyle for the elderly. The project focused on stimulating both physical and mental activity in the senior generation by bringing together older and younger members of our local community to work towards achieving a healthier, more active lifestyle with benefits for both cognitive health and overall well-being.

The aim of the project was to make a difference in the lives of our senior citizens by targeting the following areas:

  • Promote physical activity and mental well-being
  • Reduce social isolation and loneliness
  • Prolong and improve independence in old age
  • Create a social and safe environment for the elderly to enjoy activities in Dublin
  • Increase awareness and appreciation in the younger population of older peoples’ needs

The Bright Days project team were involved in organising a series of activities and events that ranged from physical activities, healthy eating, yoga and culture and culminated in a bake-off. The aim of the programme was to provide a safe and appropriate means for participants to try new things, make new friends and improve their overall well-being and happiness.

Activities week-by-week

In the first week of the project, the team organised a walk through Bushy Park Gardens, a suburban public park in Terenure, Dublin. The volunteers and participants of the programme walked at their own leisure, getting to know each other while incorporating daily physical activity. This was followed by a picnic lunch in the park, prepared by our volunteers in conjunction with our catering team at KPMG.

In the second week, the team arranged for a qualified yoga instructor to teach the group basic yoga for one of our activity sessions. Yoga has a variety of benefits for the elderly including not only the obvious physical ones, such as reducing aches and pains and improving overall fitness, but it also has known mental health benefits such as anxiety relief.

For the third week of the project, participants joined a 1916 bus tour which explored all the main sights of the historic 1916 Rising, giving the group a unique perspective into a significant period in Irish history.

The final week of the project culminated with a baking class at Dublin Cookery School which was organised to provide a fun learning environment, teaching participants how to bake in a comfortable, light-hearted setting.

Participants ranged in age from 67 to 81 and all engaged in the variety of fun activities, with unanimity amongst the respondents that they enjoyed the programme and would encourage others to get involved. Summing up her positive experience of Project Bright, one participant, Maisie, said: “Every week was great. Getting involved in the four activities brought me outside my comfort zone and I wouldn’t have done them if I didn’t get involved in this programme. It was great to meet new people and learn a new skill like baking!”

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