Management has to be prepared to achieve success in uncharted waters.
Entering new markets draws new challenges.
The shifts in consumer preferences, the ever growing sphere of e-commerce and rapidly evolving market expectations all together represent challenges that must be answered on the strategy level. As a response to these challenges an ever increasing number of companies turn to new business lines, new business models and horizontal expansions. However, it is important to realize that these new business models require new competencies and market insights.
KPMG offers the following main services to assist growth: