Digitalization offers more efficient usage of corporate capabilities, enabling long term growth.
Digitalization is key to long term growth.
Dynamically shifting market expectations, emergence of new consumer generations and the expansion of the online sphere all put additional pressure on companies to transform. The main challenge of a digital transformation is not transitioning to digital from analogue or offline, but rather the organizational changes required to be successful. Additionally, customer experience can also be deeply impacted by botched attempts at digital transformation. In many cases, digital strategies do not take account of all the changes a transformation brings with it and result in internal pressure to transform. This is despite the greatest advantages of a digital transformation: new opportunities to capitalize on available resources within the company.
KPMG is a global leader in digital services that include the following offerings: