5 Νovember 2019, Grand Hyatt Athens Hotel
Having left behind the time when the business world considered the concepts of customer service and customer experience to be identical, more and more organizations are investing money, resources and energy to get to know the customer better, fully, and to act proactively and in a personalized way towards his desires and needs.
While distribution of advanced analytics tools (and of course, business digital transformation) have largely served as the ultimate "digital mapmaker" for the "customer journey" in its interactions with the brand and the company, today, more than ever, is imperative to integrate human intuition and strategic thinking, so that customer experience comprises an essential priority for the whole organization and not of a single department.
For further information please contact Maria Kastrisiou (+30 210 60 62 254) or Irina Gkini (+30 210 60 62 293) or send us an email at firstname.lastname@example.org.
KPMG's Customer Experience Conference is addressed not only to the digital management of an organization, but also to the marketing and operations departments. Its purpose is to reveal the latest trends in collecting and processing customer insights, capture the customer journey, but mainly to
The conference is addressed to:
Deputy Senior Partner