Customer Relationship Management - KPMG Denmark
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Customer Relationship Management

Customer Relationship Management

Driven by the newest technologies, such as AI, KPMG helps organisations to attract new customers and develop existing customers.

Based on AI, KPMG helps organisations to attract new customers and develop existing ones.

Does your organisation want to have a better grasp of your customers? Do you want to provide a better service but lack the overview?

Customer Relationship Management (CRM) is about attracting new customers and developing existing customers. Especially the latter is key to the organisation as developing existing customers is far less cost-consuming than attracting and building new customer relations. A customised CRM system tailored to your business processes will both improve the customer experience, automate business processes and provide better insight into existing customer data. Ultimately, it will generate a better return on marketing investments for your organisation.
 

The knowledge that the organisation acquires on potential and existing customers on an ongoing basis is often hidden in Excel sheets and employees' heads. Consequently, this customer knowledge needs to be systematised in order that the organisation can utilise this as an asset to provide a better service to the customers than the competitors can and to give them such a good experience that they do not steal away to the competition.
 

KPMG helps organisations achieve profitable growth and to increase their competitiveness by implementing Microsoft Dynamics 365. We can deliver a smooth correlation between the organisation's various Microsoft programs so it achieves strong synergies. KPMG supports organisations within the areas of:
 

  • Marketing
  • Sales
  • Service
     

Driven by the newest technologies, such as artificial intelligence, KPMG ensures a structured approach to collection and utilisation of data so we can give your organisation the best business insight.

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