KPMG makes a big leap in the annual brand image analysis from Berlingske Business which includes Denmark's strongest brands.
Innovation, credibility, accountability, strong employees and communication are some of the factors that underlie the strong improvement in brand perception and which have resulted in KPMG climbing 36 places.
See the complete ranking here: http://www.ignitingpotential.dk/Berlingske-Business-Magasins-Imageanalyse-2018/