In January and February of 2016, KPMG International and The Consumer Goods Forum (CGF) conducted this survey of 400 senior consumers.
In January and February of 2016, KPMG International and The Consumer Goods Forum.
Today’s consumer industry is undergoing profound disruption.
Demographic and economic shifts, coupled with technological advances, are reshaping markets and the competitive landscape faster than many companies can respond. These changes are creating significant opportunities for the most agile and forward-looking. To be in the forefront, consumer retailers, manufacturers, and their supply chain partners are taking steps to transform their companies into digital-first, customer-centric, and fully integrated omni businesses.
This year’s survey reveals the insights and leading strategies of the world’s most advanced omni businesses. In addition, for the first time, we also surveyed 7,100 consumers on their shopping behaviors and preferences, to see how aligned the executives’ strategies are with actual consumer sentiment.