Covid-19 and the enforced social distance have caused entire business models to lose much of their importance, at least in the short term. Others, on the other hand, are experiencing a significant growth spurt. Financially distressed but strategically attractive and at the same time undervalued companies are likely to enter the M&A market. For companies with sufficient liquid funds, this offers the opportunity to expand their portfolio. Portfolio optimisation that goes beyond the acquisition of a company - for example, according to integrated and value-oriented analysis - can support companies in achieving their goals.