The seemingly unlimited possibilities of digitalisation are fundamentally changing the retail sector. New business models and sales structures are a prerequisite for reaching customers in a digital, mobile world and for keeping pace with changing competition. Only those who put their customers at the centre and offer them a special shopping experience will be able to hold their own against the backdrop of rising customer expectations in future. In this regard, it is important to act quickly and with confidence in order to remain flexible along with the need to continuously redefine oneself.
We are in a continuous dialogue with science, practice and industry associations. Building on this, we regularly conduct analyses of individual market segments, prepare studies on current topics and attend important industry events. We would like to use our industry knowledge to give you impetus for your future action.
Stephan Fetsch
Partner, Deal Advisory, EMA Head of Retail, EMA Head of Consumer Goods
KPMG AG Wirtschaftsprüfungsgesellschaft
Today, more than ever, retail means customer, customer and customer again. The goal must be a technology-enabled, platformised customer service and an active dialogue with consumers.
