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Energy supply, hydrogen technology and gigantic infrastructure projects are features of this region that is constantly gaining strength. In addition, the population is growing, prosperity is rising and political conditions are improving. In these emerging markets, German companies expect a wide range of risk and return.

Those looking for rising domestic demand should take a closer look at African countries. In 2010, Africa was home to one billion people. By 2050, it is expected to be 2.5 billion people. By 2100, the number could rise to 4.5 billion, according to UN estimates. At the same time, the population is becoming healthier and better educated. While only 10% to 40% of the over-65s in Africa are literate, the figure for the 15-24 age group is 60% to 100%. In addition, a strong, tech-savvy middle class is now growing, bringing with it great potential. 

Many countries, many opportunities

From a German perspective, Africa is often perceived as a monolith. However, the 54 countries differ greatly from one another in terms of political stability, level of corruption and infrastructure. As part of the Silk Road project, Chinese investors have already recognized the potential of the African continent. Considering the challenges of the 21st century, such as climate change and enormous population growth, there is no way around Africa.

The population in the Middle East is only slightly younger than in Africa. Here, however, there is often more capital and the will to fundamentally transform the economy and reduce its dependency on the raw materials trade - a gigantic transformation. Renewable energies and the production of hydrogen are just as much at the center of this as gigantic infrastructure projects and the construction of completely new cities. At KPMG, you can find out more about investment opportunities and the national framework conditions.