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The digital consumer is challenging the consumer goods industry.

Today's digital consumer is more informed than ever before: product details, prices and the next shopping opportunity are just a click away. The speed of digital transformation and rising customer expectations pose immense challenges for consumer goods manufacturers in an already saturated market. These can only be met with a high degree of agility and constant innovation. The development of technology-based and fully integrated omni business models that focus on the customer are at the top of the agenda for the industry.

Citation Consumer Goods