PropTech’s potential is undeniable. Is it time for real estate players to dive in?
As the fourth industrial revolution continues to blur the lines between the built and digital worlds, we are seeing a significant transformation in the property sector.
New technologies, emerging businesses and alternative solutions are entering the mainstream. However, it is unclear what impact these changes will have on their existing business models in reality.
While there is no one-size-fits-all strategy to respond to the changes the industry is experiencing, it is evident that property organisations need to develop, implement and integrate a clear digital strategy now - if they are to stay ahead of the game in today’s rapidly changing environment.
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